Celebrate the Season
in Silver bottle labeled 'SERIOUSLY ELEPHANT' on a snowy surface with Christmas decorations. Scent


Trust your damn nose.


Clean Formula, Bloody Good Scent

No Colorant & UV Filter

We don’t use colorants or UV filters ever.

Paraben & Phthalate Free

So you get the scent you love without the stuff you don’t.

Sustainable & Recyclable

All our perfume bottles are made from 100% sustainable and recyclable materials (minus the pump).

Vegan & Cruelty Free

We hold ourselves and our ingredients to the highest standards.

Made by Experts

Our scents are created by the same world-class fragrance house behind luxury designer perfumes.

Globally sourced material

We source high-quality ingredients from around the world to make every bottle smell incredible.



+1000 happy customers

Maggie, Founder
— Maggie, Founder

The Elephant in the Lab "We charge for the liquid, not the legend."

Growing up in the factory, we learned one thing: molecules don't have logos. As a couple-founded team with deep manufacturing roots, we’ve seen the industry's 'elephant in the room': the 95% markup.

Leveraging our family's forensic labs, Serious Elephant recreates the exact sensory experience you love, stripping away the gatekeeping so you only pay for the craft.

"Chemistry doesn’t lie. Marketing does."

Celebrate the Season in Scent

Wrap your holidays in warmth with fragrances that spark joy, nostalgia, and connection. Whether gifting or indulging, our perfumes bring a touch of magic to every moment.


Lasts all day

"The smell is absolutely amazing! It's sophisticated, unique and lasts all day. I get so many compliments whenever I wear it."

Nova

Smells amazing!

"This fragrance smells exactly like walking through a Mediterranean garden. The authenticity is incredible - just like the real flowers and citrus notes."

Orion

Perfect fragrance for all occasion

"Great for all seasons. Light enough for summer but has depth for winter. Finally found my signature scent!"

Kai

Perfect for daily wear

"Perfect for daily wear at the office. Professional yet distinctive, and the longevity is impressive - still noticeable after 8+ hours."

James

Come Say Hello

Find a nearby location and try our fragrances in person.