• Divine
Inspired by Burberry's Goddess 2023

Divine


This fragrance opens with a vibrant burst of Calabrian bergamot, blackcurrant, apple, and pineapple, evoking the sensation of standing atop a mountain peak with the wind carrying whispers of ripe fruit through the crisp air. As it settles, notes of birch, patchouli, and jasmine emerge, adding depth and complexity. The base of oakmoss, musk, ambergris, and vanilla provides a smoky, rich finish, leaving a lasting impression of strength and sophistication.


Size:

We include a 1 ml roll-on sample with every full-size bottle, so you can experience the fragrance before opening the sealed bottle. Full-size fragrances may be returned for store credit as long as they remain unopened, in their original seal and packaging, and in “good as new” condition. Customers are responsible for return shipping costs.


Regular price $45.99
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It's a floral, through and through. The lavender is the strongest note here, and while the vanilla comes through, it's not sugary or saccharine like you might expect.


All our fragrances are vegan, cruelty-free, and formulated with industry clean standards. They are made without parabens, preservatives, phthalates, or synthetic dyes inside.


Alcohol, Fragrance*, Water.

*Our scents are made with a high-end blend of natural ingredients and safe synthetics. if you're concerned about potential allergens, please reach out to us.


Classification

edp

Concentration

23%

Longevity

4-8 hours

Sillage

Average



the scent stack.

We meticulously select raw materials that are as pure as they are potent. Every ingredient in our fragrances is chosen by expert noses for its superior quality and ability to create a scent experience like no other.

Top
Vanilla, Lavender, Cacao, Ginger

Middle
Vanilla Caviar

Base
Vanilla Absolute



Clean Formula, Bloody Good Scent

No Colorant & UV Filter

We don’t use colorants or UV filters ever.

Paraben & Phthalate Free

So you get the scent you love without the stuff you don’t.

Sustainable & Recyclable

All our perfume bottles are made from 100% sustainable and recyclable materials (minus the pump).

Vegan & Cruelty Free

We hold ourselves and our ingredients to the highest standards.

Made by Experts

Our scents are created by the same world-class fragrance house behind luxury designer perfumes.

Globally sourced material

We source high-quality ingredients from around the world to make every bottle smell incredible.

Victor R., Founder
— Victor R., Founder

I grow up in perfume factory. Here is what they don't want you to know.

As a 3rd generation perfumer, I grew up in the factories, witnessing the luxury fragrance industry's biggest lie.

The secret they don't want you to know: Chemistry doesn't lie. The actual cost of that 'premium' liquid in the bottle? cost no more than $40.

I am sick and tired of all the lies. That's why I decided to create Serious Elephant.
Free sample included
Try Before You Commit
Free Sample Included

We all hate blind buying.

We know how scary it is to buy a fragrance online without smelling it first. We hate blind buying too.

That's why for every full bottle you order, we include a free 1ml roll on sample of that same fragrance.

How it works:

  1. Open the free sample first.
  2. Test drive the fragrance on for a few days.
  3. If you don't love it, keep the full bottle sealed.
  4. Return the unopened bottle for full credit. No questions asked.

Frequently Asked Questions

Are these really 1:1 clones of the original inspirations? +

Yes. We use Gas Chromatography-Mass Spectrometry (GC-MS) to map the molecular DNA of the vintage and original batches, creating an exact chemical mirror. Then, we hire an expert 'nose' to reassemble the formula and ensure the artistry, nuance, and balance match the original masterpiece perfectly.

If you use the same ingredients, why is it so much cheaper? +

The liquid in a luxury bottle typically costs under $40 to make. You are saving money because we don't pay for celebrity endorsements, crystal bottles, expensive marketing campaigns, or department store markups.

Where do you source your raw materials? +

Because of our established industry connections, we source our aroma chemicals and naturals from the same top-tier suppliers in Grasse, France, that supply the major luxury fragrance houses.

Are your products safe to use? +

Absolutely. Our products are Colorant & UV Filter Free, Paraben & Phthalate Free, and Vegan & Cruelty Free.

What is the oil concentration? +

We bottle at the same high concentration as the luxury originals (typically Eau De Parfum 15% or higher) to ensure richness and depth.

How long does the scent last? +

Due to the high oil concentration and quality ingredients, you can expect excellent longevity—often up to 8 hours on skin and days on clothing, frequently outperforming modern reformulations of the originals.

Is this legal? +

Yes. Scent recipes cannot be copyrighted (only brand names and bottle designs can), so recreating the liquid formula is 100% legal.

Do you offer samples? +

We understand that blind-buying a fragrance can feel risky. That's why every full-size 30 ml bottle comes with a free 1 ml sample of the same scent. You can use the sample first to decide if the fragrance suits you—without opening the sealed full-size bottle.

What if I don't like the scent? +

We include a free sample with each full bottle purchase so you can try it before opening the full bottle. If the sample doesn't meet your expectations or match the inspiration as promised, you can return the unopened bottle for a full credit, no questions asked.

What is your return policy? +

We happily accept returns for full-size fragrances that remain in their original seal and packaging, are unused, and are in 'good as new' condition.

Are you legit? +

Yes. We have tens of thousands of happy customers and operate physical retail locations. We are a small, family-run business passionate about making high-quality fragrance accessible to everyone.